MBA Idea No.13: Commercial Infidelity
AshleyMadison is an online dating service—6 million users strong—serving people in existing relationships looking to have an affair.
Controversy surrounds the site, and Superbowl XLIII, the Toronto Transit Commission and the City of Phoenix, Arizona banned its advertisements.
Trish McDermott, co-founder of Match.com, accuses AshleyMadison of being a “business built on the back of broken hearts, ruined marriages and damaged families”.
Despite the setbacks, founder Noel Biderman (pictured above) continues to rationalize and promote the site with events like Mistress Day.
“Mistress Day is the day before Valentine’s Day. It’s the day when men with mistresses should make sure that they don’t forget about them,” explains Biderman.
Other promotional campaigns include sponsoring the “Tiger Woods Mistress Beauty Pageant” on the Howard Stern morning radio show.
Tiger woods mistress Jamie Jungers (pictured left) was this year’s winner, who reportedly slept with Tiger the night his father died. She received $75,000 in prize money from AshleyMadison.
Noel Biderman compares negative views of maritl affairs to past views of interracial or gay marriages, noting that social norms change over time and 30% of people on existing dating sites are in pre-existing relationships.
Other notable Canada-based dating sites include MillionaireMatch.com for pursuing relationships with wealthy partners.
About founder and CEO Noel Biderman: Biderman was previously Vice President at JumpTV, General Manager at Move, and Director of Canadian Operations at Interperformances Inc. He was educated at York University’s Osgoode Hall Law School in Canada. He’s been featured on Larry King Live and CNN.
MBA Idea No.12: Millionaire Dating Sites
Ranked the top wealthy dating site on the web, MillionaireMatch features a “certified millionaire” dating program requiring documentation of over a million in assets or $150,000 in annual gross earnings—interestingly, a compensation segment most top MBAs fall into after graduation…
The site describes itself as: the first, most effective and largest site in the world to connect with, date, and marry successful, beautiful people. Our members include CEOs, pro athletes, doctors, lawyers, investors, entrepreneurs, beauty queens, fitness models, and Hollywood celebrities, just to name a few…
If you ever wondered if someone was dating you for money, you can now know for sure.
MillionaireMatch offers a white-label program where you can setup your own millionaire dating website using their platform and earn affiliate revenue for signups ($2) and membership purchases ($30).
Check out: YourMillionaireDate, WealthyDater, and DateRichSingles as examples of affiliates using the MillionaireMatch white label program.
While we haven’t found information on the founders of MillionaireMatch so far, their offices are located in Toronto, Canada:
5334 Yonge Street, Suite 141
Toronto, Ontario M2N 6V1, Canada
Check out full review here.
