MBA Idea No. 15: Affordable Luxury Cars
April 13, 2011 · Posted in Launching · View Comments
In a world of Groupon and LivingSocial driving down the price of services and restaurants, a new startup aims to make the luxury car market more affordable.
“People don’t realize they can get a nice BMW for the price of a Toyota Camry,” said co-founder Corey Hulen, “they just need to know which locations and model years sell at the most affordable prices.”
As a demonstration, if you’re looking for a for sale within 300 miles of Menlo Park, California. Pricini shows you what a BMW X5 typically lists for across model years, and in which counties the average price has been higher or lower than the mean.
Developed at Stanford, Pricini is currently in a closed beta program. You can apply for access to the closed beta at http://pricini.com/sign-in
